Make this holiday one to remember with the Zestra Holiday Pleasure Pack!!!!!

Posted 3:54 pm, November 28th, 2012

by Zestra News

This holiday season give someone you love a passionate night of love! The Zestra Holiday Pleasure Pack comes in a beautiful gift box filled with everything you need for a memorable encounter anytime, from setting the mood with a sensual scent to initiating slippery fun with Zestra® Glide™ and bringing her pleasure to new heights with Zestra® Essential Arousal Oils™.

Buy it for her, buy it for him, buy it for yourself.  Enjoy this fun, satisfying gift!!

Zestra Holiday Pleasure Pack contains exciting Zestra treats with some romance packed in for extra fun!!!

  • 4 packettes of Zestra
  • 1 bottle of Zestra Glide Sensual Lubricant
  • “Hint of Peach” Candle
  • Travel pouch for your Zestra
  • All in a beautiful gift box with red ribbon
  • FREE Shipping!


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Zestra Helps Combat Libido Limbo

Posted 6:32 pm, September 11th, 2012

by Zestra News

Zestra on CBS News:  70% of women have found Zestra effective in clinical trials? Give it a try and Zestra can help you out of libido limbo too – (WATCH THE VIDEO) via CBS New York.

As Seen on CBS News At 11: Experts Say Eat Right And You Will Avoid Libido Limbo
At some point in their lives many women may find themselves with a decreased sex drive, but experts say that a few simple lifestyle changes can help to bring it back.
Zestra can help!!!


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Zestra in the News –

Posted 11:21 pm, July 23rd, 2012

by Zestra News


Fifty Shades of Revenue:  Monetizing Women’s Libidos

Fifty Shades of Grey and [movie] Magic Mike have brought women’s desire out of the closet,” says Rachel Braun Scherl, the president of Semprae Laboratories which manufactures Zestra. She says the company is starting to experience its own EL-James-inspired boom.  “The next step will be women looking for products and solutions that will have an impact on their sexual satisfaction.”

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Zestra in the New York Times!

Posted 9:00 pm, July 3rd, 2012

by Zestra News

Zestra was featured in an article in The New York Times.

Read the full article here:

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Shades of Grey Are Really Black and White

Posted 12:39 pm, June 7th, 2012

by Rachel Braun Scherl

I voraciously read the blockbuster trilogy, Fifty Shades of Grey — every intricate S&M interlude. As a “vagipreneur,” I actually needed to read the books for work. With my business partner, Mary, I run Semprae, a female sexual health company offering Zestra®, basically a topical Viagra for women.

As a businessperson, a maven of pop culture and a woman, I understand the interest and increased desire expressed by women reading this ubiquitous “mommy porn.” After all, we are virtually obsessed with sex, right? We lauded Sex and the City and praise the new show, Girls. We talk about dominance and submission on carpool line because of Fifty Shades, in which the heroine has orgasms every 32 seconds. Even SNL did a spoof, showing mommies’ desire for “private” time with their books

Indeed, women across America seem to be re-awakening to their sexual desires — and awakening their partners out of deep sleep to play. Even Barbara Walters asked her View co-host, Elizabeth, “What about you and your husband?” — questioning if Elizabeth and Tim engage in rough sex. Whoopi jumped in, outraged, “We are not in our living rooms!”

So does the Fifty Shades discussion and sex talk on primetime mean that we have evolved? Have we moved passed the characterizations of women as Madonnas or whores? Is there a sea change in our acceptance of women’s sexual expression? Not so much.
Women are devouring this book, not because they are obsessed with S&M, but because they are entranced by the hero’s maniacal focus on the heroine’s needs — emotional, physical AND sexual. That’s what really turns women on — not a fascination with S&M (not that there is anything wrong with that). The illusion that we are now more comfortable with female sexual satisfaction just isn’t real. Think about it — if we were really comfortable, why would women be hiding the book, talking about it in whispers and shadows?

According to research published in the Journal of the American Medical Association, 43% of women have sexual concerns or difficulties at some point. Armed with this knowledge and an effective product, Mary and I set out to make the world safe for female sexual satisfaction. How could we lose with a solution that helped women and their partners feel good? Seriously, we had marketed dozens of products for women from the tops of their heads to the tips of their toes. When Zestra came along, Mary and I literally thought, “How hard could this be?” Flush with passion, we created authentic, honest, “G”-rated ads promoting sexual satisfaction for women. Off we went to the TV stations to spread the word. And that is where we could “get not satisfaction.

We immediately came face-t- face with decisions makers who felt female sexual satisfaction was not appropriate. “We don’t advertise your category,” they said. And it was not just a few who slammed the door. NBC, ABC, CBS, Fox, TNT — no. One hundred other TV stations — no. Ditto for Facebook, WebMD and radio stations. The naysayers were mostly men, but not always.
We were shocked. Seriously, they don’t advertise our “category”? What about the ads for male satisfaction — you know, the Viagras, Levitras and Cialises of the world that advertise on TV incessantly? Or the lingerie ads featuring scantily-clad women, or those that simulate sex to sell anything from mattresses to sneakers?

To be clear, our commercials do not show people engaging in any intimate activity. Nor do we mention any female (or male) body parts. Everyone is fully clothed, talking to the camera. We even edited the spots as some networks requested, removing the words sex, sexual and arousal — which does make it hard to advertise a female sexual arousal product. But the “nos” kept coming.

Some answers just seemed to defy logic. TMZ — the show where they stalk celebrities to expose embarrassing details of their lives — said Zestra is not “appropriate for the evening hours.” Imagine my surprise upon seeing a TMZ show the next week discussing “TMZ Apocalypse Sex Party,” “Boner pills,” sex with animals and strangers and mocking Dr. Steven Hawking’s disability. Mocking people and sex with strangers meets their standards, but Zestra doesn’t? Are we being punked?

Or there was the guy from NASCAR who wanted Zestra to sponsor a car. We said “sure” if ESPN — who advertised Cialis, Extenze and Viagra almost 1,000 times from January 2011 to March 2012, according to Kantar Media — would take our ads. Nothing doing. However, we were free to sponsor a car. Thanks.
We were literally incredulous at the blatant double standards. But we were determined to take the opportunity to create some righteous indignation when the New York Times broke the storyin 2010, describing the mass media’s discomfort with the discussion of female sexual satisfaction. Stints on Nightline, The View and major media outlets followed, decrying the injustice. In a world where 4-hour erections are common fare, how could this be? Everyone from Barbara Walters to Ashleigh Banfield weighed in with outrage. We felt we had broken through, except we hadn’t.

Eighteen months later, I would love to say things have changed. Or that free speech applies to female sexual satisfaction. Our progress on the conversation about female satisfaction continues to be stunted, despite what the Fifty Shades discussions might have us believe. Our ads continue to be rejected or limited to the graveyard shift by 90% of media outlets.
So where does that leave women of the world looking for sexual satisfaction? Sadly, in the same place we’ve always been. Our society does not get off the hook by saying we are comfortable with female sexual satisfaction because of one book, when our record in so many other aspects is severely lacking (e.g., coverage of Viagra by insurance companies, but not birth control). Perhaps Fifty Shades makes us believe that female sexuality is filled with rainbows, billionaires, whips and possibilities? But from our vantage point, the world is still very black and white.

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Rachel Braun Scherl

Rachel Braun Scherl

Rachel Braun Scherl is President and Co-Founder with Mary Wallace Jaensch of Semprae Laboratories Inc, the makers of Zestra.


Four Tips To Shake Up Your Sex Life

Posted 10:56 am, January 23rd, 2012

by Zestra News

Today guest blogger Pamela Madsen, Integrative Life Coach and author of Shameless: How I Ditched the Diet, Got Naked, Found True Pleasure…and Somehow Got Home in Time To Cook Dinner, shares four ways to shake up your sex life. Learn more about Pamela at www.Being

It’s time to have an affair with yourself!

In some ways, nothing much has changed for women when it comes to sexuality. We still box it up instead of integrating sexuality fully into our lives. We have so many misconceptions about what it is to attract love, lovers and hot steamy sex into our lives.

So many of us still believe that it is the our lovers that bring sex to us, instead of the other way around. We think that someone else is going to light our fire. The fact is that if we keep waiting for the knight in shining armour to arrive we may never leave the castle.

The cold hard truth is that sexiness starts within us – and if we allow can enter all the parts of our lives. Once we can connect to that source within ourselves, we will be able to splash the joy of it onto other people – and that is where the juice lies. We really need to have an affair with ourselves! So how do we get there?

There are so many ways to recharge our own batteries – and I am a master of it. Not only did I share my own story of mid life sexual awakening in my memoir “Shameless”, but I coach women from across the country on how to connect their sexuality to their lives every day.

The beginning steps may seem tiresome – but often beginning steps are. Remember we are on a journey to turn that old tired place of disconnection from our bodies to being in a place of self loving, self healing and sexy self empowerment. Let me remind you that we are not doing makeovers, that we are already here. What I am encouraging you to do is to join me in getting sexy and connected from the inside out. And I am going to continue to support you in taking those first few steps in your exploring your own sensual you. I am on a mission to help all of step onto that path of sexy self loving, and turning this year into being the one that brings out a swish to our hips and a kick to our steps.

1. Take five minutes and get naked alone. That’s right. Clear out the house so that you feel safe if you don’t have a private place in your home. Get naked and get comfortable. Put on some music if that helps. Don’t worry – I am not asking you to look yet! I am asking you to simply feel your body. You should be somewhere comfortable – your bed or even a warm bath. Close your eyes and empty your mind. Let your hands wander over your entire body. Feel how beautiful your hair is. Let your hands run over your curves – your breasts – your hips. Pay attention to your body – the texture of your skin. If your own touch is giving you pleasure, you get extra bonus points! Sigh into that feeling of pleasure. Feel your breath. Feel the pleasure that your body can give you just the way it is right now through your own hands. Take the time to feel your body in a conscious way.

Now comes the part that may be harder for some of us than others: tell you body kind things. Give your body compliments. It’s okay if you don’t quite believe them yet. Just do it. You could thank your body for being so brave trying to get pregnant, giving birth, running that marathon or even getting up this morning and facing the day! You can admire how beautiful the curve of your bottom feels in your hand. Tell your breasts that they are fabulous – admire your arms and the dimple in your cheek. You get the idea. You can do this – free form – your own way – five minutes every day for a month. All your parts.

Find the time – and see what shifts for you in your life. After a month passes – do this exercise whenever you think about it. That is what I mean about turning it into a practice. After a while you will begin to do this on your own without much thought. You may find yourself doing this in bed when you wake up or as you fall asleep. Either way, it is a great way to start or end the day. My favorite time is while soaping up in the shower!

2. Go on take a peek – it’s mirror time! And yes, this involves nudity. Now I have to be honest – this was and still is a tough one for me. For me, it is easier to feel than to look. But trust me – this does get easier.

Once again, you need privacy and five whole minutes. Once you cleared out the private space and time – stand naked in front of a full length mirror – and look. Start at your face and work your way down. You can use your eyes and your hands – whatever is comfortable to you. Once again – it is time to tell your body kind things. Are your eyes a beautiful color? Then say it. Tell you body loving things. The compliments can be about performance, physical appearance – whatever comes to mind. But I want you to focus on how your body pleases you and gives you pleasure. Remember you can do this! And it’s only five minutes. I started this practice three years ago. I started with five minutes every day – just like the “feeling” practice. I still do both exercises every week. Remember the dust? It gathers!

3. Take a look at the different images of feminine beauty throughout the ages. Allow yourself to feel the sensuality of different body types. I am round and curvy. I love looking at the images of women during the time of ancient Rome. Take a walk in a museum and take a look at images of female beauty through out the ages. I love the images of the Goddesses painted on the ceilings of cathedrals. If I squint my eyes really, really hard – they kind of look like me! Perhaps you are tall, thin and small breasted? Pick up a fashion magazine and take yourself in. Allow yourself to expand your own perception of female body.

4. Go shopping. Your assignment? Buy some sexy underwear! That’s right – and this is for you. You are not buying for anybody else. What can you wear to work, shopping, or even to a PTA meeting that will make you walk with that special knowledge that you are a hot thing? Is it pull up black stockings? A rhinestone bra? Go get it – and put it on. You will be surprised how good it can make you feel.

I hope that you try some of these idea on. I hope that I can inspire you – and if I see a sexy lady on the street that has a smile behind her eyes – I will wonder if it is you.


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