Posts Tagged ‘Semprae Case Study’

Sexual Satisfaction on Campus

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Posted 3:11 pm, September 28th, 2010

by Rosann

You would expect most college students to be interested in sex (walk of shame anyone?), but not necessarily sexual satisfaction. And, although the concept of sexual satisfaction may resonate with a few students, the idea that it’s something you’ll want at 70 too seems, well, “ew…gross” to some.

In fact, many bar-hopping 20 somethings have expressed just how gross they think sex (like…) over 35 is via twitter:

We wonder if she’ll feel the same way in 30 years. Our guess is no.

We wonder if she’ll feel the same way in 30 years. Our guess is no.

That’s why as Zestra, we’re REALLY excited that so many college students have found the NYT article and Nightline appearance interesting. They’re talking about it in class, questioning why our ads are being censored, and writing papers about the advertising disparity. Also, students are reaching OUT TO US directly to get additional feedback by messaging us on facebook and leaving us voicemails.

A Facebook message from a student at the University at Albany

A Facebook message from a student at the University at Albany

Of course, we’ve been trying to be responsive. Just yesterday, company President Rachel Braun Scherl responded to several students at University at Albany, and reached out to the media professor. After reading the article himself, the professor thought it would make an interesting topic of discussion for his students.

“The students were amazed that in this ‘day and age’, female sexual satisfaction on TV appears to be taboo. They just kept asking why,” said Rachel.

Rachel even spoke to one male student twice – not because he wanted more information, but because he didn’t remember speaking to her in the morning. He must have pulled an all-nighter…

If you’re a college professor, or a college student, and are interested in learning more about our story, please contact us via share@getzestra.com and we’ll do our best to get back to you in a timely fashion. We’re absolutely ecstatic that young people are getting involved in the conversation, and hope many of you will also take an “official stand” and sign our petition for equal rights for arousal.

PROFESSORS: If you’re interested in providing your students with an overview of some of the key areas of our business, there is a Stanford Case Study about us (Semprae Laboratories) available for purchase. For more information, please visit:

https://gsbapps.stanford.edu/cases/detail1.asp?Document_ID=3294

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