Zestra in the News – www.forbes.com

Posted 11:21 pm, July 23rd, 2012 by Zestra News

http://www.forbes.com/sites/meghancasserly/2012/07/20/fifty-shades-of-revenue-monetizing-womens-libidos/

 

Fifty Shades of Revenue:  Monetizing Women’s Libidos

Fifty Shades of Grey and [movie] Magic Mike have brought women’s desire out of the closet,” says Rachel Braun Scherl, the president of Semprae Laboratories which manufactures Zestra. She says the company is starting to experience its own EL-James-inspired boom.  “The next step will be women looking for products and solutions that will have an impact on their sexual satisfaction.”

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